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The musician gives his £25k prize Mercury Prize to grassroots music venues

The singer holding the award in the North East
Sam Fender won the honor last month in the North East

The star has donated the full amount of his £25,000 Mercury Prize prize money to the trust for venues, which functions to preserve the United Kingdom's independent concert spaces.

He was presented with the prize on October 16 as his new release the album was declared the outstanding release of the past year.

Fender has decided to hand the money over to the Music Venues Trust, in recognition of the crucial part grassroots venues had in his initial steps.

"As an artist couldn't be pursuing my current career if it hadn't been for all the gigs I played around the area, and further afield, when I was beginning," said Sam Fender. "These venues are iconic, but they are facing challenges."

Since the start of 2023, more than 150 of these locations have permanently closed – about 16 percent of the entire UK sector.

Recently, major artists like Pulp, Coldplay, the singer Katy Perry and Sheeran have all backed the Music Venues Trust in its efforts to keep the scene afloat, by adding a minor surcharge to their ticket prices, which benefits independent venues.

He also participated, generating in excess of £100,000 on his recent tour to support thirty-eight small stages across the UK.

The donation helped locations that were dealing with potential shutdown due to issues arising from flooding, fire incidents and family tragedies, as well as licensing issues, legal disputes and sound issues.

Some locations were granted financial assistance in improving infrastructure and sound and lighting systems that directly benefitted performers and concertgoers.

"The notion that funds from concerts in large arenas supports the independent spots, where it all starts for musicians like me, is just common sense," the star has stated.

Pulp in concert
Pulp are among the artists who donated their Mercury Prize funds to non-profits

Fender is among several artists to donate his Mercury Prize prize money to charitable organizations.

In Pulp received the trophy in the year 1996 for their album the album, vocalist the singer announced that the band would donate their winnings to the charity the charity.

During 2002, rapper and singer the artist split her bounty between several charities, such as the NSPCC and a charity for Sickle Cell.

"I also gave a grand to the center, to their gymnastics class, because I trained in gymnastics when I was a child and they needed new equipment," Ms Dynamite told outlets.

Two years ago, they donated their prize money to the local youth club that supported their band, alongside other grassroots music organisations.

Also the 1994 recipients they donated their winnings to a multiple sclerosis charity after a acquaintance was diagnosed the illness.

"The victory was sufficient," stated singer Heather Small. "The cash was the cherry on top but we didn't need the cherry, because we had the honor. So our victory touched another person's life."

Last week, the MVT shared it had rescued two small stages in south-east England, by transferring them to public stewardship.

The Joiners in that area and The Croft in that location were bought under the public acquisition program, which is funded by the arts council and music fans who acquire "shares" in the properties.

Written by

Margaret Guzman

Elara is a tech journalist and business strategist with over a decade of experience covering digital transformation and startup ecosystems across Europe.

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